Digital Marketing and Content Development Specialist

Job Overview

Job Description

Our client is a company making game-changing STEM educational toys that help young learners become creative thinkers. They are currently looking for a Digital Marketing and Content Development Specialist to join their team. The successful candidate should have a minimum of 4 years of experience working in a Digital Agency setting or an equivalent combined experience.

Job Responsibilities

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
  • Identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Design, build and maintain our social media presence both for the company and distributors.
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Brainstorm new and creative growth strategies.
  • Plan, execute, and measure experiments and conversion tests.
  • Collaborate with internal teams to create landing pages and optimize user experience.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Instrument conversion points and optimize user funnels.
  • Collaborate with agencies and other vendor partners.
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
  • Working knowledge of ad serving tools (e.g., DART, Atlas).
  • Experience in setting up and optimizing Google AdWords campaigns.
  • Working knowledge of HTML, CSS, and JavaScript development and constraints.
  • Experience with A/B and multivariate experiments.
  • Writing clear, compelling copy for various mediums (e.g. websites, ads, email campaigns and newsletters, eBooks, white papers, publications).
  • Update and maintain content across various social media channels. This could include blogs, website updates, Facebook/Instagram posts, Tweets, status updates, photos and videos.
  • Proofread and approve articles from staff writers and ghostwriters. Attention to detail and hypersensitivity to grammar is extremely important.
  • Create graphic driven informational videos for social media.
  • Work with graphic designers to create custom content for social calendars. Assist in the production as needed.
  • Help create and compile monthly/weekly reports to leverage data to demonstrate the impact of the company’s digital marketing campaigns internally.


  • University degree BA/BS in Creative Writing, Mass Media/Communications or similar with an emphasis on Marketing and Advertising/Media Arts or similar
  • Minimum 4 years of experience working in a Digital Agency setting or an equivalent combined experience.
  • Excellent writing and editing skills in English
  • Possession of creative flair, versatility, conceptual/visual ability and originality
  • Communication Skills – Ability to express ideas in a clear, concise manner both verbally and in writing
  • Self-motivated, detailed oriented, and ability to work independently
  • Detail-oriented with the ability to meet deadlines effectively and multitask
  • In-depth knowledge and understanding of various social media platforms
  • In-depth knowledge and understanding of SEO and SEM techniques
  • Proficient with graphic and multimedia software and applications such as the Adobe Creative Suite
  • Knowledge of WordPress and Joomla including basic understanding of HTML/HTML5 and CSS
  • Knowledge of Google applications such as Google Ads, Google My Business and Analytics
  • Ability to problem solve and identify trends and extract insights from analytics and data.
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